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Steering the elephant in the room, not just nudging it
Scientists have used the “brain” of an unidentified Springfield man – after a year-long search inside his skull to find it – to highlight how doughnut and chilli-dog-related pleasure appear to dominate...
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The Glorious Land: TomTom Club On Tour
So, I’ve negotiated the straits between Scylla and Charybdis and my sat nav is raring to go. On the off-chance a random client strays by mistake onto my onanistic blog, this is a public service...
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Longitudinal Qual: Triangulating With A Spiral Staircase
An excellent briefing yesterday on a new study I’m excited to be involved in. Massive team of us involved, but the interesting thing is the project is a proper piece of longitudinal qual. And it’s...
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Olympic Britain: Substance 2012
Russell Brand brandishing his medals, made using left-over lamé from his ex-wife’s bikinis. OK, so it’s a stretch, but there’s a definite likeness … So I’ve waved goodbye to this phenomenon that...
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How We Took Control Over Our Stiff Upper Lips
Ian Hislop’s Stiff Upper Lip – An Emotional History of Britain I never tire of watching Peter Cook‘s WW2 officer announcing to valiant subordinate Jonathan Miller in Beyond The Fringe: Perkins, I want...
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Empathy, Outrospection (and Qual): an RSA Animate
Here’s an RSA Animate talk (see http://www.theRSA.org for more) from last year on the importance of empathy. As Krznaric sees it, more widespread practice at empathy – particularly cognitive empathy,...
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Different Class
BBC research: new UK “class” system The other side of the counter (Photo credit: Wikipedia) Our traditional three classes are now seven. A research unit within the BBC, BBC Lab UK, has conducted a...
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Innovation that actually helps people: a radical rethink of working gloves
Qual research is often part of a much bigger and longer process, be it developing a new product, creating an ad or segmenting customers. So it’s satisfying when you see something you have worked on...
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Which party will Calm Persistence favour?
How we voted in 2010. My analysis: Wales definitely has the prettiest colour combo I was interested to hear on The World At One the other day about the voter segmentation Populus (who have advised the...
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Queer as false memory syndrome
Windy Miller – too much cider again. At least he didn’t pass out this time. As I get older – which I gather many other people are also doing – I become ever more interested in popular and, even more...
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Top Qual Tips 1: the generation vs illustration dichotomy
It’s time to post something actually useful – I hope – about qualitative research. Inspired by the best After a long hiatus with this blog in 2015 for technical reasons – WordPress somehow produced an...
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